CDP and DCR — Why your brand needs both

Some CDP providers claim to be extending into the data clean room space by offering an environment for their customers to collaborate on first-party data. This has led to confusion among brands about whether CDPs are now a one-stop shop for all their first-party data needs.

This isn’t the case, as CDPs often have weaker privacy guarantees and fewer capabilities regarding first-party data collaboration. But data clean rooms (DCRs) can pick up where CDPs leave off.

Access our factsheet for information on the strengths and weaknesses of CDPs and DCRs — and why both are essential components of a robust, future-proof data strategy.

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