Decentriq Privacy Policy

Last updated: June, 2025

Table of contents

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Data protection and data security are important to dq technologies AG ("Decentriq"; «we»). We process your personal data responsibly, in accordance with applicable legal provisions and in accordance with this Privacy Policy.

For the purposes of offering the Decentriq Publisher Audience Platform ("PAP") to certain partners in the digital advertising industry ("PAP Users"), as further described in this Privacy Policy, Decentriq participates in the IAB Europe Transparency & Consent Framework ("TCF Framework") and complies with its Specifications and Policies published at https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/. Decentriq’s identification number within the framework is TCF Vendor ID 1449.

I. Content of this Privacy Policy

In this Privacy Policy, we inform you about how we collect and process personal data when you visit our website at www.decentriq.com ("Website") or social media pages, contact us or make use of our services.

Further, we inform you about how we collect and process personal data when you visit or use the online services (websites, apps, etc.) of any of our PAP Users.

II. Responsible for data processing

Decentriq is responsible for the data processing described in this Privacy Policy.

If you have any questions or if you would like to exercise your rights as a data subject under data protection law, please contact us via privacy@decentriq.com or write to: Decentriq AG, DPO, Josefstrasse 219, 8005 Zurich, Switzerland.

For any processing of your personal data in connection with the PAP (as described below), Decentriq and the respective PAP User may be deemed jointly responsible under applicable data protection laws. In such case, in addition to the information contained in this Privacy Policy, the respective PAP User shall be responsible to provide information about the processing and the possibility for you to consent or object to such processing, as well as the possibility to withdraw your consent once given, at the point of collection (i.e. the PAP User’s online services).  

III. Personal data processed during communication and service provision

We collect the information you provide to us as follows:

  • when you contact us;
  • when you register as a user on the Website or the Online Platform;
  • when you use the online services (websites, apps, etc.) of PAP Users;
  • when you order services;
  • when you apply for a job with us.

This includes general personal data, e.g. name and contact details, as well as any information about your position or role in the organisation on whose behalf you are contacting us.

If you order paid services, we may also ask for your financial data, e.g. your preferred payment method and billing address.

We also process personal data that we receive from third parties. This regularly includes personal data that we receive in correspondence or in meetings with customers or business partners, e.g. your name and details of your work as a team member of the customer or business partner.

To the extent necessary to achieve the purposes described in this Privacy Policy, we also collect general personal data from publicly accessible registers, websites or platforms (e.g. to verify your signature authorization) or by obtaining information from third parties (e.g. for reference purposes in the application process, if you agree to this).

IV. Provision and use of our Website and Online Platform

You can find out more about Decentriq and our services on the Website without telling us who you are. As with any connection to a web server, the server on which we make the Website and the Online Platform available automatically logs and stores certain technical data and stores it for a short period of time. This includes the IP address and operating system of your device, the date and time of use, and the type of browser you use to access the Website or Online Platform.

Use of our online platform

We operate platform.decentriq.com ("Online Platform"). If you register as a user on the Online Platform, we collect the information you provide to us. This includes general personal data such as name and contact details as well as personal information that you or other users enter, upload, generate, store and edit when using the Online Platform.  

We use web analytics services (currently Google Analytics, Fathom Analytics, Semrush, HubSpot and Eventbrite) to evaluate the use of the Website and obtain information for its optimization. The web analytics services we use collect and store usage data using cookies. Before they are transmitted to a server outside Switzerland/EU/EEA, the requesting IP addresses are shortened.

Publisher Audience Platform (PAP)

PAP Users integrate a Decentriq tag on their online services (websites, apps, etc.). Through the tag, in addition to certain personal data about you that we collect and further process as a processor on behalf of the respective PAP User, we collect your privacy choices, such as signals or part of it as defined by the TCF Framework sent by a Consent Management Platform, usually on behalf of a Publisher, to Vendors that includes, amongst others, information about the transparency, consent, and/or objection status of a Vendor and/or Purpose, the opt-in status of a Special Feature, and Publisher restrictions (“TC String”).

Social plugins

‍The social plugins used on the Website allow you to recommend and share our content on social networks. You can recognize the social plugins on the Website by the logos of the respective social network. If you interact with the social plugin, data will be sent to the respective provider of the social network.

Resources from external websites

We integrate resources from external servers on our website. These contain visible content (such as videos).

When retrieving these resources, the operator of the external servers learns your IP address and/or certain marginal data that is necessary for the use of the external operator's servers.

Note on the use of cookies

We use cookies, tags and similar technologies on the website to provide you with the best possible user experience and to help us improve the Website and our services. Cookies are text files that are downloaded to your computer or mobile device when you visit a website or use an app.

Some of the cookies we use are necessary to provide certain features of the Website. In addition, we use cookies to analyze the use of the Website communications and to obtain information to optimize the Website. You can find out more about our use of cookies when you use the Cookie Preferences Tool implemented on the Website.

You can instruct your browser not to accept cookies or to request you before a cookie is set. You can also delete cookies on your device by using the corresponding function of your browser.

You can instruct your browser not to accept cookies or to request you before a cookie is set. You can also delete cookies on your device by using the corresponding function of your browser. You also have the option of informing us of your preferences regarding the acceptance of cookies via the Cookie Preferences Tool used on the Website.

Use of our social media pages

‍On our social media pages you will find articles on current developments at Decentriq as well as on our range of services. The social media providers collect and analyze usage data such as the number of visits and demographic information about visitors to our company pages.

We receive evaluations from the social media providers based on this. These contain only aggregated or otherwise sufficiently anonymized data. Only the respective provider can identify you on the basis of the usage data collected. Therefore, please note the privacy policy of the respective provider.

Use and optimisation of our newsletter

‍If you register for our newsletter, we collect the information you provide to us. This includes general personal data such as first name, surname and e-mail address. We use analytics services to measure and analyze the use of our newsletter. The analysis services collect and analyze usage data such as the number of people who have opened a newsletter or clicked on certain posts. We receive evaluations based on this. These enable us to optimize our newsletter and provide you with content that interests you.

You can also inform us at any time that you wish to refrain from receiving our newsletter in the future. Please use the unsubscribe link at the end of the newsletter. If you click on this, we will no longer measure and analyze your use of the newsletter in the future.

V. For what purposes we process your personal data and on what basis

We process your personal data primarily in order to inform you about our range of services and to provide, document and invoice our services in accordance with our contractual and legal obligations.

In addition, we process your personal data for the following purposes:

  • Responding to your inquiries and communicating with you;
  • processing your registration or orders;
  • responding to job applications;
  • providing the Website and the Online Platform;
  • analyzing and optimizing the use of the Website and the Online Platform;
  • developing and improving products and services;
  • optimizing our posts on our social media company pages;
  • informing you about new developments at Decentriq and about new services (e.g. via our newsletter; although you can let us know at any time that you would like to opt out of receiving such information in the future);
  • fulfilling any applicable legal obligations; and
  • enforcing legal claims.

We have a legitimate interest in the processing of your personal data in accordance with the purposes mentioned. Some processing is also necessary so that we can fulfil our contractual obligations towards you or our legal obligations (e.g. retention obligations). On this basis, we process your personal data if and to the extent that the applicable data protection law requires a legal basis or justification for the lawfulness of data processing in general or for certain processing activities.

Further, under the TCF Framework, we need to save and communicate your privacy choices, as determined through the Consent Management Platform used by the respective PAP User to comply with the requirements of the TCF Framework. We assessed that we have a legitimate interest to do so.

Further information on the TCF Framework can be found at https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/.

VI. How we store and protect your personal data

We store your personal data only to the extent and for as long as is necessary for the fulfilment of the purposes described in this Privacy Policy or for the fulfilment of legal obligations.

In the interest of the integrity and confidentiality of personal data, we take appropriate technical and organizational measures and implement procedures for regularly reviewing, assessing and evaluating the effectiveness of the measures.

VII. Who we share your personal data with

In order to achieve the purposes described in this Privacy Policy, it may be necessary for us to pass on your personal data to other companies. These are the following categories of recipients:

  • external service providers;
  • other customers;
  • suppliers and business partners;
  • (if applicable) Authorities and courts.

VIII. Place of processing

We store and process your personal data primarily in Switzerland and the EU. However, we may also transfer your personal data to recipients in countries outside Switzerland or the EU (USA). We transfer data to countries without adequate data protection on the basis of standard data protection clauses or legal exceptions (e.g. necessity to fulfill the contract).

IX. Your rights in relation to your personal data

You have the following rights in relation to personal data concerning you:

  • The right to obtain information about what personal data we store about you and how we process it;
  • the right to receive or transmit a copy of your personal data in a commonly used format;
  • the right to rectification of your personal data;
  • the right to erasure of your personal data; as well as
  • the right to object to the processing of your personal data.

Please note that legal requirements and exceptions apply to these rights. To the extent permitted by law, we may refuse your request to exercise these rights. You also have the right to lodge a complaint with the competent data protection supervisory authority.

X. How we can change this Privacy Policy

We can change this Privacy Policy at any time in particular if we change our data processing or if new legislation becomes applicable. The most recent version is available at
‍https://www.decentriq.com/legal/privacy-policy

Change log:

Version: 1.0
Date: June, 2023
Changes: N/A
Comments: None

Version: 2.0
Date: June 24, 2025
Changes: Whereas, 1., 2., 3., 4., 5., 7.
Comments: All changes relate to the launch of the Decentriq PAP and processing of personal data related to the PAP, incl. references to the TCF Framework.