Matt Prohaska from Prohaska consulting felt optimistic about the future of digital advertising when we spoke to him as part of out “Decentriq asks the experts” series:
“It’s the next generation of — fortunately — better campaigns, better engagement with consumers, and just fair ways of measuring effectiveness for everybody.”
Check it out here, and watch our highlight reel to hear from a variety of experts in Europe and beyond.
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Post-cookie prospecting playbook
Our playbook breaks down the current options available to brands for targeting audiences on the open web — and how they stack up when it comes to reaching net new customers.
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