We asked and Will Harmer from Utiq answered:
What’s one trend or strategy to improve campaign effectiveness?
“Certain brands won’t be able to understand their audience across all their websites. But what they can understand is that a subset of their audience is available somewhere else, and they can use that to then build a bigger audience […] I think lookalikes are going to be a big part of the future way that advertisers get scale while still maintaining the performance of their campaigns.”
Find out more insights from Will in our latest “Decentriq asks the experts” video!
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