The first episode of the Data Clean Room Alliance Podcast by Skiller Academy delves deeply into what data clean rooms are and how they work.
Featuring Decentriq's own Head of Global Accounts Juan Baron alongside Mónica Rodríguez, Managing Director Southern Europe at UTIQ, and Antonio Andújar (Toni), Corporate Digital Martech Director at Palladium Hotel Group, there's a lot of ground to cover. Take a look!
How data clean rooms can enhance ID solutions
As third-party data declines, advertisers are turning to identity (ID) solutions to maintain audience targeting — or have already adopted them. It’s no surprise why: Major digital ad players back them, creating a strong ecosystem and seamless integration into existing workflows. However, ID solutions alone don’t fill all the gaps left by weak third-party data. Read our guide to learn what’s missing, how data clean rooms can help, and how to quickly implement an ID solution if you haven’t yet.
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