During our masterclass, “Unleash Your Data Power: A Playbook for the Future with First-Party Data,” speakers Antoine Giovangigli (Decentriq) and Sven Wegholz (Publicis Media) addressed a significant challenge facing the digital marketing industry: the deprecation of third-party cookies.
Projections indicate that 80% of the internet will become non-addressable by the end of 2024 as a result of this change. It's crucial to act now and put your first-party data to work so that your brand doesn't get left behind.
Post-cookie prospecting playbook
Our playbook breaks down the current options available to brands for targeting audiences on the open web — and how they stack up when it comes to reaching net new customers.
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