Podcast

How secure data collaboration enables improved fan engagement

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Sports fans expect personalized, immersive experiences — but how can organizations deliver them while protecting data privacy?

In this exclusive interview, Sportradar’s Mike Falconer reveals how secure data collaboration on first-party fan data from rightsholders and brands is transforming fan engagement, unlocking new revenue streams, and shaping the future of sports.

Watch the full video here.

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Transcript

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An estimated 23-56% of ad spend is currently wasted (and that’s before third-party cookies are completely deprecated). So how can brands ensure they’re reaching their ideal audiences at a time when consumers expect more personalized — yet privacy-preserving — advertising experiences than ever before?

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