
Sports fans expect personalized, immersive experiences — but how can organizations deliver them while protecting data privacy?
In this exclusive interview, Sportradar’s Mike Falconer reveals how secure data collaboration on first-party fan data from rightsholders and brands is transforming fan engagement, unlocking new revenue streams, and shaping the future of sports.
Watch the full video here.
Your guide to reducing wasted ad spend using first-party data
An estimated 23-56% of ad spend is currently wasted (and that’s before third-party cookies are completely deprecated). So how can brands ensure they’re reaching their ideal audiences at a time when consumers expect more personalized — yet privacy-preserving — advertising experiences than ever before?
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