In Decentriq’s data clean rooms, brands can use their first-party data to discover the best audience to activate on within a publisher’s audience. The clean room matches brand data with publisher audiences to discover new insights about their target customers. With lookalike targeting, the clean room uses AI to create tailored targeting that extends reach beyond simple overlap, but maintains precision in targeting ideal users. Brands get fast results without having to share or reveal any of their data — not to the publisher, and not even to Decentriq.

The entire collaboration takes just a few clicks of a button — from setup to analysis to activation. Watch the demo to see how Lookalike Clean Rooms work:

• Creating a data clean room with Decentriq Ready publishers
• Securely connecting your data and getting first-party insights
• Generating tailored lookalikes
• Activating the lookalike audience on a publisher’s inventory