The new year is just around the corner! Tune in to hear Matthias Cada from Annalect Germany (Omnicom Media Group) and Ellinor Klier from Havas Media Germany share their thoughts about trends that will improve campaign effectiveness in 2025 and beyond.
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Your guide to reducing wasted ad spend using first-party data
An estimated 23-56% of ad spend is currently wasted (and that’s before third-party cookies are completely deprecated). So how can brands ensure they’re reaching their ideal audiences at a time when consumers expect more personalized — yet privacy-preserving — advertising experiences than ever before?
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